We knew that GTA V was going to be a hit. Duh! Now we have some numbers. Grand Theft Auto 5 sales topped $800m in the game’s first day of availability, according to Take-Two Interactive, setting a record for the series.
GTA5 was released on September 17 and is Take-Two’s fastest selling title of all time. They can thank a lot of pre-release hype and a bunch of retailers opening at midnight for gamers to get their hands on it as fast as possible. That number is only going to grow much larger.
GTA5 was released on September 17 and is Take-Two’s fastest selling title of all time. They can thank a lot of pre-release hype and a bunch of retailers opening at midnight for gamers to get their hands on it as fast as possible. That number is only going to grow much larger.
Especially once GTA V arrives in Japan and Brazil. The current figures do not count preorders in those countries. This success does cost them however. Rockstar supposedly spent around $115m developing the game over the course of five years, while the marketing budget even exceeded that. The total is supposedly around $150m on promotion. So, yes they had better see stellar sales. I don’t think that will be a problem.
Source Slashgear
Posted in: Gaming
